About JONA BECKY
My Story
I’m Jona Becky, known online as TheBeckyJoe and to my students as Coach B. I’ve helped creators and businesses earn six to seven figures through strategy, storytelling, and brand partnerships, and I’ve been behind some of Africa’s most viral brand campaigns. I grew up in Iwaya, Yaba, where hard work shaped my path. At 15, I became a primary school teacher, learning how to simplify ideas, communicate with empathy, and guide people toward real results. A foundation that still shapes my work today.
The Turning Point
My journey changed in 2020 after losing everything during the pandemic no job, no device, no plan. With my dad’s cracked phone, I taught myself social media marketing and content creation through YouTube. Months later, I was managing brands and earning online. In 2021, I relocated, earned a B.B.A. in Digital Marketing from LISRI with top distinction, and gained KHDA, London CPD, and Google certifications. Today, I’ve built a community of 50,000+ people learning how to start, grow, and monetize their skills.
Founding
TBJ Media Group
In 2024, I launched TBJ Media Group, a creative marketing agency helping brands and creators turn visibility into profit. We’ve worked with 100+ brands across Nigeria, Dubai, and the UK, running influencer campaigns, product launches, and storytelling-driven strategies that generated over $100,000 in one year. My mission is to help more Africans transform their skills into income and build sustainable digital careers.
Lesson Structure and Breakdown
MODULE 1: INTRODUCTION TO SOCIAL MEDIA
This module introduces the concept of social media and why people use them for communication, sharing content, and discovery.
MODULE 2: WHAT SOCIAL MEDIA MARKETING MEANS
This module explains the meaning of social media marketing. It clarifies the difference between casual posting and intentional promotion. Participants will learn that social media marketing involves using platforms to promote products, services, or personal brands.
MODULE 3: OVERVIEW OF SOCIAL MEDIA PLATFORMS
This module provides a general overview of major social media platforms. Examples of major platforms such as Instagram, TikTok, Facebook, X, Whatsapp and YouTube will be introduced.
MODULE 4: SOCIAL MEDIA CONTENT AND PLATFORM FEATURES
This module explains common social media content formats and platform features, including posts, videos, stories, live videos, captions, comments, and hashtags. Participants will learn how these features support visibility and engagement on social media platforms. It explains how different platforms are commonly used for promotion.
MODULE 5: BUILDING VISIBILITY AND ENGAGEMENT
This module explains how interaction and consistency help people gain attention on social media platforms. Topics include responding to comments, engaging with audiences, building community and maintaining regular activity to build trust and awareness.
MODULE 6: PROMOTING PRODUCTS, SERVICES, AND PERSONAL BRANDS
This module focuses on how social media platforms are used to promote different types of offerings. Participants will learn how individuals, creators, students, and businesses use content to promote products, services, or personal brands using social media tools.
MODULE 7: TYPES OF PEOPLE USING SOCIAL MEDIA (STARS FRAMEWORK)
This module introduces the STARS framework. This is a way to understand different groups using social media platforms for promotion. This includes students, teachers, artisans, reviewers, and sellers, all using social media marketing in different ways.
MODULE 8: CASE STUDY AND PRACTICAL EXAMPLES
This module presents simple real-life examples of social media marketing in action. A case study will demonstrate how a business used social media platform features such as videos and comments to promote its services, leading to measurable results.
MODULE 9: GETTING STARTED USING A MOBILE PHONE
This module explains that social media marketing activities such as content creation, posting, and engagement can be done using a mobile phone. This reassures beginners about accessibility.
LESSON CONCLUSION & GENERAL TEST
The lesson concludes with a summary of key learnings. Participants will be reminded of what social media is, what social media marketing means, and how social media platforms and their features are used to promote products, services, or personal brands. The conclusion reinforces the educational objectives of the lesson and then a general test is given to everyone for as short knowledge check based on the topics taught.
WHY THIS MATTERS
Nigeria has a growing population but limited income opportunities
Social media is accessible but under-monetized by youth
There's a gap between talent and transformation
Monetization conversations are often gatekept or misrepresented
WHO THIS IS FOR
Students in secondary and tertiary institutions who want to earn online
NYSC members planning their next step
Stay-at-home moms with untapped skills
Creatives and service providers struggling to price and sell
Beginners tired of learning but not earning
Anyone who knows they are meant for more
